AJABU (adj) – Swahili word meaning amazing, marvellous, fantastic, wondrous or incredible
Example: “Tamasha la ajabu la cocktail!” meaning "Amazing cocktail festival!"
The Vision
Ajabu’s purpose is to connect the hospitality industry across Africa and beyond, to inspire innovation, collaboration, and creativity, as well as to celebrate Africa and its incredible diversity of people, ingredients and drinks.
Johannesburg
10–13 March 2024
*18–20 November 2024
CAPE TOWN
14–17 March 2024
*20–23 November 2024
*in collaboration with Cape Town Beverage Show
The Who
The top bars and restaurants of Johannesburg and Cape Town are easily accessible centres of excellence that provide the perfect forum to gather Africa’s, and the world’s, many influencers and tribes of spirit brands, trade, hospitality professionals, entrepreneurs, event producers, bar and restaurant owners, spirit makers, writer, marketeers, branding and marketing agencies, consumers, cocktail and drinks enthusiasts, and more!