AJABU Spirit & Cocktail Festival

10-17 March 2024

18–23 November 2024

AJABU (adj) – Swahili word meaning amazing, marvellous, fantastic, wondrous or incredible

Example: “Tamasha la ajabu la cocktail!” meaning "Amazing cocktail festival!"

The Vision

Ajabu’s purpose is to connect the hospitality industry across Africa and beyond, to inspire innovation, collaboration, and creativity, as well as to celebrate Africa and its incredible diversity of people, ingredients and drinks.


10–13 March 2024

*18–20 November 2024


14–17 March 2024

*20–23 November 2024

*in collaboration with Cape Town Beverage Show

The Who

The top bars and restaurants of Johannesburg and Cape Town are easily accessible centres of excellence that provide the perfect forum to gather Africa’s, and the world’s, many influencers and tribes of spirit brands, trade, hospitality professionals, entrepreneurs, event producers, bar and restaurant owners, spirit makers, writer, marketeers, branding and marketing agencies, consumers, cocktail and drinks enthusiasts, and more!


Andrew Broekhuizen

Andy Smith

Ian Burrell

Kennedy Tembo

Kurt and Etienne Schlechter

Lauren Henderson

Leah van Deventer

Louisa Brown

Rachel Harrison

Simon Ford

Sly Augustin

Tara Marshall